A LITTLE WYLD
Social Strategy and Content Creation
December 2021 - July 2022
A Little Wyld is a loving-curated boutique that provides little people, stylish women, home decorators, and thoughtful gift-givers with whimsical, high-quality, and memorable products that celebrate unique styles to spark that Wyld side!
GETTING STARTED
When I first walked into this eclectic store, I was immediately drawn in by their curated collections of bright-colored clothing and attention to detail. After sitting down with Amanda and Skye, owners of A Little Wyld, I learned about their need for a consistent social media strategy to gain visibility for their store and showcase their boutique items.
SOCIAL STRATEGY
To create a new social brand identity that resonated with the local community, I researched the media habits of their target audience— women with children from infants to 10 years of age. This research informed the overall content creation and implementation for A Little Wyld. Through photography and videography, I created a more branded personality for their social channels - Fun, Bright, & Playful - and managed a steady content schedule for Instagram posts, stories, and reels. With popping colors and smiling faces, A Little Wyld's social brand identity went from repetitive to whimsical — changing customer perception and fostering a stronger connection to its brand identity.
KEY INITIATIVES
Clean up the Instagram feed and create consistent branding
Bring the color and fun inside the store visually onto IG through photography and videography
Organize photo shoots with children to showcase the fun, wild styles that the owners selected.
INSTAGRAM RESULTS
Before
After