ROVÉ SALON
Social Media Strategy and Management
October 2021 - Current
Rové Salon is a space that allows stylists to stay connected through art, creativity, passion, and camaraderie. Rové is a home for stylists to create and a place where guests feel serviced and satisfied and leave with not only amazing hair but just as much an amazing experience.
GETTING STARTED
Rové was being built when I first met Jodi, owner of Rové salon. She approached me through a referral and was seeking to grow her new salon's social media presence. Jodi had a clear vision for Rové - a space of creativity for stylists and a luxury destination for clients. The vision for Rové’s social media identity was so much more than just a salon — I built a community, a brand, and a digital space to showcase the stylist’s talent.
SOCIAL STRATEGY
To determine the direction and image of Rovés Instagram branding, I focused on their tagline “Beauty has a destination and we’re here to take you there.” Using elements around the salon, I wove together the luxury of Rové with the talented work of its stylists which brought in numerous new clients who ‘found Rové through Instagram.’ Keeping up with social media’s fast-changing environment, I started incorporating reels to build brand awareness and reputability.
Currently, I continue to manage Rové’s social media from abroad by employing social media assistants to take photos and videos at the salon.
INSTAGRAM RESULTS
HIGHLIGHTS
Top 25 finalist for salon decor for One Shot Hair Awards
